Looking to level up your ABM skills? This comprehensive free certification course covers the fundamental principles of an account-based marketing strategy, and tactical, real-life recommendations and examples for running ABM campaigns.
Build a business case for ABM at their organisation
Launch their first ABM programme
Improve or scale an existing ABM programme
Or, just level up their knowledge on ABM best practices
The course features five lessons led by seasoned professionals in the ABM industry. Once all lessons have been completed, learners will have the option to earn a certificate and digital badge by passing a timed, multiple-choice exam.
In a world flooded with instantly forgettable content, account-based marketing (ABM) promises to help your message rise above the rest and resonate with that one person who can get you the sales meeting you need. ABM Personalisation at scale delivers results and many companies have great success with ABM. However, some have struggled to get it right. Turtl discusses the issues of being relevant, measuring engagement, and scaling your ABM without killing it.
See how Turtl customers use content automation to deliver high-impact personalisation at enterprise scale in this guide, and learn:
Why personalisation is so hard to scale
How to create a platform for effective personalisation at enterprise scale
What real-world content automation results look like